PASSION PROJECT – MURNI
Self initiated concept project creating a modern, luxury skincare brand which is sustainable, ethical
& organic. Sourcing the finest materials & ingredients whilst looking after our planet. Murni - meaning
'pure' in Indonesian meant that I could create pure, effortless, desirable products and branding. I wanted
to really connect the name and story behind the brand through choosing a muted colour palette to create
minimal, contemporary, timeless branding, that resonated with my vision and values.
& organic. Sourcing the finest materials & ingredients whilst looking after our planet. Murni - meaning
'pure' in Indonesian meant that I could create pure, effortless, desirable products and branding. I wanted
to really connect the name and story behind the brand through choosing a muted colour palette to create
minimal, contemporary, timeless branding, that resonated with my vision and values.
